• Add-On Discounts Available

2025 USPS Promotions Overview

USPS is offering up to 4% postage discounts in 2025 through a range of promotions — from Integrated Technology and Tactile/Sensory mail to Continuous Contact and First-Class Mail Advertising. Use this guide to find every discount available, understand eligibility, and make sure you're not leaving savings on the table.
  • Your Quick Reference for Dates, Discounts & Eligibility

2025 USPS Promotions at a Glance

All five 2025 USPS postage promotions — plus available Add-Ons — in one place. Use this table to quickly see start and end dates, registration windows, eligible mailpiece types, and discount amounts. Click any promotion name to jump to the full details below, or download the printable version to keep it handy.
Promotion Name
Start Date
End Date
Registration Period
Mailpiece Type
Details
Promotion Name:

Integrated Technology

Start Date:
Choose any start date in 2025
End Date:
6 months from start date
November 15, 2024 – December 31, 2025
Registration Period:
First-Class Mail® & Marketing Mail®
Mailpiece Type:
3% on technology-enhanced mailpieces.
Details:
February 1, 2025
Start Date:
July 31, 2025
End Date:
November 15, 2024 – July 31, 2025
Registration Period:
First-Class Mail® & Marketing Mail®
Mailpiece Type:
4% on mail with qualifying elements.
Details:

Continuous Contact

Promotion Name:
April 1, 2025
Start Date:
December 31, 2025
End Date:
February 15, 2025 – December 31, 2025
Registration Period:
Marketing Mail®
Mailpiece Type:
3% on follow-up Marketing Mail.
Details:

Reply Mail IMbA

Promotion Name:
July 1, 2025
Start Date:
December 31, 2025
End Date:
May 15, 2025 – December 31, 2025
Registration Period:
First-Class Mail® (QBRM only)
Mailpiece Type:
3%–6% on QBRM using IMbA.
Details:
September 1, 2025
Start Date:
December 31, 2025
End Date:
July 15, 2025 – December 31, 2025
Registration Period:
First-Class Mail®
Mailpiece Type:
3% on First-Class Mail with ads.
Details:
The following promotions are ADD-ONS – In order to claim an Add-On, you must be eligible for and claim a Promotion (e.g., Integrated Technology). When claiming an Add-On utilize the correct Type A(Add-On) two letter characteristic code.

Sustainability – Add On

Promotion Name:
January 1, 2025
Start Date:
December 31, 2025
End Date:
October 25, 2024 – December 31, 2025
Registration Period:
First-Class Mail® & Marketing Mail®
Mailpiece Type:
1% discount off at Postage Statement line level.
Details:

Informed Delivery – Add On

Promotion Name:
January 1, 2025
Start Date:
December 31, 2025
End Date:
November 15, 2024 – December 31, 2025
Registration Period:
First-Class Mail® & Marketing Mail®
Mailpiece Type:
1% discount off at Postage Statement line level; 0.5% credit to eDoc submitter.
Details:
  • Eligibility, Discounts & Key Dates — All in One Place

Explore Each 2025 USPS Promotion in Detail

Each 2025 USPS promotion has its own rules, discounts, and deadlines. Review the details below so you know exactly what qualifies and how to claim your savings.

Integrated Technology Promotion

January 1 – December 31, 2025
  • Objective

Integrate digital technologies with mail to enhance customer experiences.

  • Eligibility

First-Class Mail® letters, cards and flats; Nonprofit USPS Marketing Mail letters and flats; USPS Marketing Mail® letters and flats.

  • Discount

3% discount on mailpieces utilizing technology triggers such as augmented reality (AR), QR codes, video in print, near-field communication (NFC), or voice assistant integration.

  • Key Features

The promotion allows for various technology-driven engagements, including AI-generated content, video-embedded mailpieces, and NFC interactions. Mailers can choose a 6-month period to take advantage of the promotion

  • Registration Period

Nov 15, 2024 – Dec 31, 2025

Download the USPS Guide

Tactile, Sensory, and Interactive (TSI) Promotion

February 1 – July 31, 2025

  • Objective

Encourage the use of unique, sensory, and interactive elements in mailpieces to increase engagement.

  • Eligibility

First-Class Mail® letters, cards and flats; Nonprofit USPS Marketing Mail letters and flats; USPS Marketing Mail® letters and flats.

  • Discount

4% discount on mailpieces incorporating qualifying tactile, sensory, or interactive features.

  • Key Features

Qualifying elements include specialty inks (e.g., thermochromic or scented inks), sensory features (e.g., textured papers or sound chips), and interactive elements (e.g., pop-ups, infinite folds). Pre-approval is required for these treatments

  • Registration Period

Nov 15, 2024 – Dec 31, 2025

Download the USPS Guide

Continuous Contact Promotion

April 1 – December 31, 2025
  • Objective

Encourage ongoing marketing conversations with customers through follow-up mailings. Mailers are incentivized to send a follow-up that builds on, but doesn’t duplicate, the initial mailing.

  • Eligibility

USPS Marketing Mail® letters and flats. Nonprofit Marketing Mail letters and flats also qualify.

  • Discount

3% discount on follow-up mailings. Be sure to register both the original mailing, and all follow-up mailings to claim this discount.

  • Key Features

Follow-up mailings must complement the initial message and aim to drive customer behavior. Mailpieces must be pre-approved via the USPS Mailing Promotions Portal

  • Registration Period

Feb 15, 2024 – Dec 31, 2025

Download the USPS Guide

Reply Mail IMbA Promotion

July 1 – December 31, 2025
  • Objective

Encourage mailers to adopt Intelligent Mail Barcode Accounting (IMbA) for faster processing and improved visibility of Qualified Business Reply Mail™ (QBRM).

  • Eligibility

First-Class Mail® Single-Piece QBRM letters and cards.

  • Discount

3% discount for static barcodes, 6% discount for serialized barcodes. Does not work with Add-On discounts

  • Key Features

 IMbA simplifies invoicing and delivery for reply mail, and serialized barcodes offer enhanced tracking and accountability. Pre-approval and setup are required

  • Registration Period

May 15, 2025 – Dec 31, 2025

Download the USPS Guide

First-Class Mail Advertising Promotion

September 1 – December 31, 2025
  • Objective

Promote advertising through First-Class Mail pieces by incorporating marketing messages.

  • Eligibility

First-Class Mail® letters, cards, and flats.

  • Discount

3% discount on mailpieces containing advertisements.

  • Key Features

Mailers must integrate clear marketing messages (e.g., discounts, product announcements, event invitations). Non-marketing content or messages that encourage mail diversion (e.g., “Go paperless”) are not eligible. Pre-approval is required via the USPS Mailing Promotions Portal

  • Registration Period

July 15, 2025 – December 31, 2025

Download the USPS Guide

Step-by-Step Guide to Pre-Approval for USPS Promotions

STEP 1
Register on the Business Customer Gateway (BCG)
STEP 2
Choose the Appropriate Promotion
  • Navigate to the “Incentive Programs” section and select the promotion you are participating in (e.g., Continuous Contact, Tactile, Sensory, Interactive).
  • Select the appropriate promotion for which your mailpieces need pre-approval.
STEP 3
Submit Your Mailpiece for Pre-Approval
  • Go to the Mailing Promotions Portal within BCG. Under the selected promotion, you’ll find an option to submit your mailpiece for pre-approval.
  • Upload a digital version (PDF) of your mailpiece for review. You’ll need to include details like:
  • The design of the mailpiece.
  • Any additional technologies (e.g., QR codes, NFC, augmented reality).
  • Specialty treatments (e.g., tactile finishes, pop-ups, or scented elements) if applicable.
  • Be sure to include all iterations of your mailpiece (initial and follow-ups if applicable).
STEP 4
Wait for USPS Review
  • After submission, the USPS Promotions Office will review your mailpiece. This process typically takes around four business days.
  • USPS may request revisions or adjustments to your mailpiece if it does not fully meet the promotion requirements. You will be notified via email or the Promotions Portal if changes are needed.
STEP 5
Receive Pre-Approval
  • Once the mailpiece is approved, you will receive a pre-approval letter or notification within the Promotions Portal.
  • Keep this pre-approval letter as proof that your mailpiece qualifies for the discount during the promotion.
STEP 6
Mailpiece Changes After Pre-Approval
  • If you make significant changes to the design or content of your mailpiece after receiving pre-approval, you may need to resubmit the new version for re-approval.
STEP 7
Claim Your Discount
  • Once your mailpiece is pre-approved, you can proceed with mailing. Ensure that you file your postage statements electronically and use the correct CCR (Characteristics Code) to claim the discount. For example:
  • Continuous Contact: Use CCR Code: CC.
  • Tactile, Sensory, and Interactive: Use CCR Code: SS.
  • Integrated Technology: Use CCR Code: IT.
STEP 8
Add-On Discounts (If Applicable)
  • If you’re participating in additional promotions like Informed Delivery or Sustainability, you can claim extra discounts (e.g., 1%) by entering the appropriate Type A (Add-On) code during the postage submission process.
STEP 9
Submit Hardcopy Sample (If Required)
  • For certain promotions (like Tactile, Sensory, Interactive), you may also need to mail a physical sample of your mailpiece to the Promotions Office. The instructions and address will be provided within the portal when applicable.
STEP 10
Track the Approval Status
  • Stay updated by regularly checking the Promotions Portal for any status changes or additional feedback during the review process.

Example Timeline

Follow our comprehensive guide to ensure successful pre-approval for USPS promotional programs
1

Registration

Create your account in the USPS Business Customer Gateway portal

2

Submit Documents

Upload required documentation and promotional materials for review

3

USPS Review

USPS evaluates your submission for compliance and eligibility

4

Approval Confirmation

Receive official approval and begin implementing your promotional campaign

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Get Insights on How to Maximize 2025 USPS Promotions Overview

Strategic Planning

Learn how to align your mailing campaigns with promotional periods for maximum savings and impact.

Compliance Requirements

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ROI Optimization

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Our certified mailing experts know USPS promotions inside and out. Whether you need help with pre-approval, CCR codes, or figuring out which promotions apply to your mailings — we’re here to make sure you qualify and claim every discount you’ve earned.