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Optimize Time Sensitive In-home Mailings

Optimize Time Sensitive In-home Mailings

This is one of the five actions of the BCC Software Do Something! initiative.

Multichannel marketing demands specifically timed arrival of mailpieces, and with USPS® network enhancements changing dynamically, mail tracking is essential. By strategically inducting mail into the USPS network and using a post-presort logistics planning solution, you can further reduce postage and have greater control for in-home delivery of time sensitive mailings. So, Do Something! to increase mail visibility and optimize your time sensitive mailings.

The Three Approaches to Optimize Mail Pieces

Let’s look at three approaches to optimize mail pieces using good, better, and best actions.

To ensure timely delivery of your time sensitive mailings, track mail pieces from USPS® induction to a final scan event. Mail tracking services like BCC’s Track N Trace® offer accountability, visibility, and predictability of mailpiece arrival and equips users with valuable USPS Informed Visibility® data. This level of data allows mailers to strategically time digital complementary messaging to enhance campaign efficacy.

Strategically induct mail into the dynamically changing USPS network to gain destination entry discounts and control time sensitive mailings. Manage destination entry of mail using a Less than Truckload (LTL) service provider. Partnering with an LTL provider offers flexibility to mailers who want to enhance their supply chain logistics by enabling frequent and cost-effective shipments. This approach should be complemented by a mail tracking system which can provide dashboards, reports, data exports, and automated schedules to gain visibility into delivery statistics. Mailers can customize reporting by integrating LTL data or proprietary data with tracking records via user-defined fields, providing a clearer view of campaign ROI.

A post-presort logistics planning solution like DAT-MAIL leverages Mail.dat® to consolidate mailings for additional presort discounts and maximize destination entry discounts for commingled shipments of multiple mailings.

High volume mailers can take advantage of the tracking data using a custom Mailer ID for greater data control and reduced risk of mailer scorecard issues.

The Three Approaches to Optimize Mail Pieces

Let’s look at three approaches to optimize mail pieces using good, better, and best actions.

To ensure timely delivery of your time sensitive mailings, track mail pieces from USPS® induction to a final scan event. Mail tracking services like BCC’s Track N Trace® offer accountability, visibility, and predictability of mailpiece arrival and equips users with valuable USPS Informed Visibility® data. This level of data allows mailers to strategically time digital complementary messaging to enhance campaign efficacy.

Strategically induct mail into the dynamically changing USPS network to gain destination entry discounts and control time sensitive mailings. Manage destination entry of mail using an Less than Truckload (LTL) service provider. Partnering with an LTL provider offers flexibility to mailers who want to enhance their supply chain logistics by enabling frequent and cost-effective shipments. This approach should be complemented by a mail tracking system which can provide dashboards, reports, data exports, and automated schedules to gain visibility into delivery statistics. Mailers can customize reporting by integrating LTL data or proprietary data with tracking records via user-defined fields, providing a clearer view of campaign ROI.

A post-presort logistics planning solution like DAT-MAIL leverages Mail.dat® to consolidate mailings for additional presort discounts and maximize destination entry discounts for commingled shipments of multiple mailings.

High volume mailers can take advantage of the tracking data using a custom Mailer ID for greater data control and reduced risk of mailer scorecard issues.

Let's Do Something!
Together

Talk with an expert at BCC Software about how your organization can adapt to the changing postal industry.

Let’s discuss your current state and develop an action plan that will put you ahead of the upcoming changes in the postal industry. It’s time to Do Something! to proactively address strategic postal changes and make every mailpiece count!

Talk With Us To Proactively Address Postal Changes

Take the Next Step

To learn more about BCC Software and BlueCrest technologies that can help you Do Something!, explore our website or visit bluecrestinc.com to learn more about our innovative software, equipment, and services.